“कोवळे दिवस"-व्यंकटेश माडगूळकर, एक अस्वस्थ अनुभव

Materialistic markets 
As competition on media markets intensifies and audiences fragment, firms will
continue to pay increasing attention to their brands. It is our hope that this
book will spark an intensified discussion about how this development concerns
different stakeholders: media managers, consumers, advertisers, and policymakers.
Though the included chapters contribute to the wider understanding of
brand-related issues facing both practitioners and academics, there are many
gaps to be filled by future research. These gaps include societal, political, and
cultural aspects on pluralism, effects on content and creativity, financial aspects
on media brand equity, and effects on consumers’ media usage and behavior.
On the managerial side, media firms will seek to develop structured approaches
to organize brand practices more efficiently. Taken together, brand
management is here to stay for a foreseeable future, and researchers face a
challenging, yet highly interesting task trying to uncover the implications of this
for media firms, consumers, and society at large.