“कोवळे दिवस"-व्यंकटेश माडगूळकर, एक अस्वस्थ अनुभव

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In a scenario where social media is emerging as a trong contributor to web traffic, online players are bound to face certain challenges which, more often than not, will have their roots in the inherentnature of the medium itself.Consider this paradox. To make life easier fornetizens, what if online retailers decide to turntheir social media page into the final transactionpage instead of making the buyer leave that pageand go to the main website to complete thepurchase? If, so far, social media was the means tothe end – the end being generating traffic to thefinal page – what if the social media page becomes an end in itself? Skipping one step will surely be a delight for today’s impatient digital shoppers.